CONCEPT
Offering ‘sweets that are good for you’ to everyone
The world is full of delicious food.
While undoubtedly pleasing to our taste buds, the vast majority of this food is not so kind on our bodies.
Indeed, finding a balance between health and taste is an issue for many of us in modern society.
This is where we come in.
Based on the concept of ‘sweets that are good for you’,
we lovingly create safe, healthy sweets which are kind on both your taste buds and your body.
With their harmonious balance of health and taste, our sweets offer happiness and peace of mind to all.
To men, women and children.
To healthy people and not-so-healthy people.
To people with allergies, who need to be careful of what they eat.
To people who enjoy fine food.
To everyone.
Most importantly, we hope that our sweets will offer happiness to you, your children and those you love.
After all, they are kind on both your taste buds and your body.
We hope that our sweets will help you be healthy and happy.
STORY
~The origins of The Health Conscious Sweets Shop~
In the beginning was a goal: a “sweet shop” selling treats which can be enjoyed by all.
We began as two people with common issues and desires. We both were afflicted by health issues,
such as dizziness and headaches, and we both dreamt of providing safe, healthy, delicious food to our children and those we love.
As you know, the world is full of delicious food.
While undoubtedly pleasing to our taste buds, the vast majority of this food is not so kind on our bodies,
and the food that is kind to us tends to come with a stigma attached to it.
Have you ever thought of vegan food, gluten-free food or food with minimal additives as
‘not very tasty’, ‘bland’, or ‘powdery’?
We used to think the same way, too.
In spite of this, our dream of providing safe and healthy food to our children and those we love remained.
We also wanted to offer tasty treats to people who cannot eat freely due to allergies, health issues or religious reasons.
We wanted all people to be able to eat what they want without restrictions.
We wanted everyone to be able to savour the same sweets with an equally bright smile on their face.
So, we decided to create a range of sweets which are so pleasing on the eye and on the tongue that you would not believe that they are vegan and gluten-free.
Today, we only sell sweets which are truly delicious.
We strive to use only the finest organic, additive-free ingredients.
We use our special recipes to create the same texture as “regular” sweets but without any of the additives.
We harness the natural aroma and sweetness of the ingredients to produce a wonderful flavour.
We take our ingredients and our methods seriously, and face our customers with honesty.
With these promises, we established The Health Conscious Sweets Shop based on the concept of ‘sweets that are good for you’.
We work hard to bring a smile to the faces of everyone who savours our sweets.
We strive to overturn all preconceived notions of vegan and gluten-free sweets,
while also offering health and peace of mind.
Not as “special” vegan and gluten-free sweets, but as regular sweets which can be enjoyed by everyone.
ABOUT US
About The Health Conscious Sweets Shop
The Health Conscious Sweets Shop would like to be a lifeline for health-conscious people. This is why we only make sweets which offer health and peace of mind.
⌈Ingredients sourced only from trusted contracted farmers⌋
We purchase only safe, healthy, quality ingredients, and aim to buy organic as much as possible. If we need any special ingredients or materials, we strive to buy naturally available ones. In this way, we only use ingredients which we know you can enjoy with peace of mind. The result is a range of organic, additive-free sweets bursting with natural sweetness, texture and aroma.
⌈Suitable for vegans and people with allergies⌋
We prepare each of our sweets in a dedicated kitchen using specialist tools and machines, in order to prevent contamination with allergens including eggs, flour and dairy products. Furthermore, we do not use any animal products in our sweets. This means that our sweets can be safely savoured by vegans and people with allergies.
⌈Our recipes and dedication - the secret to our great taste!⌋
Our special recipes have been perfected through repeated trial and error to create the same texture as “regular” sweets but without the additives. We painstakingly handcraft our sweets to ensure that they are delicious even without wheat or eggs. This love and dedication gives our sweets a uniquely special taste. Enjoy a rich treat which melts in your mouth and offers a more intense flavour with each chew before leaving a pleasantly fragrant, sweet and elegant aftertaste.
PRODUCTS
Cookies
Our five gold standard round cookies.
The cookies fully utilise the flavour of each ingredient, and are carefully baked to ensure a satisfying crunch.
Ingredients ※For cookies from left to right in the photo above
Snowballs
With a crunchy and flaky texture and a pleasant sweetness, our snowballs are sure to put a smile on your face.
We carefully shape and bake each cookie, making sure to add chopped almonds for texture, then dust the freshly baked cookies with organic beet sugar for extra sweetness.
Ingredients
Vegetable Bolo
All-natural bolo packed full of the natural sweetness of organic pumpkin and organic sweet potatoes.
We use the finest quality pesticide-free vegetables to make these wonderful treats.
In this way, your children can enjoy our bolo while you enjoy peace of mind.
Ingredients
Pound Cake
Four varieties of fragrant, soft, moist pound cake, made with organic fruit and organically-sourced chocolate chips.
Regarding the time of sale and the best before date of our pound cake
We would like you to enjoy the great taste of our freshly baked pound cake.
For this reason, we bake a new batch every morning.
For the same reason, we can only offer our pound cake in-store from around 13:00 onwards each day.
Furthermore, we set the best before date as the day after purchase, so as to ensure the best possible taste.
Ingredients
Chocolate sandwich cookies *Limited edition, available from October.
Our chocolate sandwich cookies are a harmonious blend of chocolate and rice bran which are bound to leave you wanting more.
The delicious cookies bring out the sweetness of the rice bran, and the chocolate is made from organic cocoa and coconut oil.
They truly are a treat for everyone.
Ingredients
Florentines
Moist but with a satisfying crunch, our Florentines are filling yet moreish.
Each Florentine contains a copious amount of organic nuts held together with lashings of maple syrup and rice syrup. They make the perfect snack at any time of the day.
Ingredients
COMMITMENT
Fully committed to doing ‘as much as possible’
We do not use additives as much as possible.
We use organic ingredients as much as possible.
We avoid the use of additives in our sweets as much as possible.
We prefer to unlock the natural sweetness, texture and aroma of the ingredients and complement them with other natural flavours.
There are vegan and gluten-free sweets on the market which rely on additives for their taste,
but we make a concerted effort to create sweets with the same texture as ‘normal’ sweets while minimising the use of additives.
We strive to overturn all preconceived notions of vegan and gluten-free sweets, while also offering health and peace of mind.
※The only additive that we use is baking powder.
We strive to make the same texture as ‘normal’ sweets as much as possible.
We want to offer our sweets to as many people as possible.
When developing our recipes, we focus our efforts on creating a texture which is as close to that of ‘normal’ sweets as possible. We do not use eggs in our sweets, which has made it difficult for us to recreate the light texture afforded by them. We tried numerous different ingredients, including some which we had never used before, in dozens of combinations over the span of a year, until we could faithfully recreate the texture of sweets containing eggs. We have since made continual improvements to our recipes based on feedback from many people. As a result of our efforts, we have created a range of delicious sweets which far exceed our expectations. They are so good that you will not believe that they are vegan and gluten-free. We want everyone to be able to savour the same sweets with an equally bright smile on their face. We hope to be able to contribute to food safety and to spread the joy of food to as many people as possible.
We do not use plastic items as much as possible.
We work hard to prevent waste as much as possible.
Caring for your body also means caring for the environment. We try to be plastic free in our operations, and make efforts to use recyclable materials as much as possible. In fact, the packing and gift wrapping which we use in our store, our store interior, the cups we use takeout orders are all recyclable. In this way, our consideration for the health of the environment can be seen through our choice of casual use items. After all, crops grown in healthy earth will in turn look after our health.
We believe that a sustainable lifestyle only requires us all to do as much as possible in small areas, without overexerting ourselves.
DREAMS
Resolve·Dreams·Targets
Not “special” sweets, but ‘regular’ sweets which can be enjoyed by everyone.
As I am sure that you agree, eating tasty food makes us all happy.
We want everyone to be able to savour the same sweets
with an equally bright smile on their face.
We want to offer tasty treats to people who cannot eat freely due to allergies,
health issues and other reasons.
We want all people to be able to eat what they want without restrictions.
Through this, we want to make a world full of happiness.
There are already vegan and gluten-free sweets on the market which rely on additives for their taste.
However, we feel these sweets cannot be truly safe and healthy, and therefore cannot bring a smile to our faces.
We shall not waver in our resolve to create sweets which are as delicious as ‘normal’ sweets without using additives as much as possible.
We will also continue to push ourselves to create even more tantalising,
even more exciting, even more innovative vegan and gluten-free sweets,
in accordance with the tastes and opinions of children, expectant mothers, breastfeeding mothers and women with a sweet tooth.
We want people from all walks of life to enjoy our treats as ‘regular’ sweets.
We will continue to create safe, healthy and delicious sweets, thereby contributing to food safety and the spread of the joy of food.
Through a combination of health and delicious sweets, we will work hard to bring smiles to the faces of as many people as possible.
We dream of a world in which everyone can savour the same sweets with an equally bright smile on their face.
Saori, our staff and myself will work through thick and thin in order to realise this dream.
SHOP INFO
LOCATIONS
1st Floor, Kishida Building, 7-18-8 Roppongi, Minato Ward, Tokyo
SNS
COMPANY INFO
CONTACT
COMPANY INFO
We at Vegedining truly love vegetables.
Vegedining Co., Ltd. operates a range of shops and restaurants which focus on vegetables.
Our representative director uses her keen eye, trained taste buds and experience as a vegetable sommelier
to select the finest seasonal, rare and organic vegetables from reputable contracted farmers all over Japan.
We then use these fresh, healthy and safe vegetables to create imaginative and delicious dishes.
Vegedining Co., Ltd.
6th Floor, Mioki Building, 6-4-22 Akasaki, Minato-ku, Tokyo 107-0052, Japan
Representative Director: Yukari Sasabe
Tel; 03-3289-8833
Business operations: Restaurant management, confectionary manufacturing, food manufacturing and retail
About our online shop
Thank you for visiting The Health Conscious Sweets Shop website.
In our small kitchen, our patissier painstakingly handcrafts delicious treats every day.
Due to the delicate nature of our ingredients and the secrecy of our recipes, we are unfortunately unable to produce large batches of our products.
After all, we founded our shop with the unshaking conviction to “only offer truly delicious products.”
At present, our products are only available in our Roppongi store and a few other select shops.
We apologise for the inconvenience that this may cause.
We sincerely hope to be able to offer our treats to people all over Japan as soon as we possibly can.
Until then, we appreciate your patience in waiting for the grand opening of our online shop.
Once the online shop is open for business, we will inform the world through our social network accounts.
We will continue to work hard to make a world full of happiness through our sweets.
